With a direct to mail campaign, we connect you with the customers that mean the most to your business. Customers that not only need your products and services, but live in a targeted area that we create together. One of the biggest problems any company has is coming up with new ways to reach their customer base. A direct to mail campaign is a great place to start!
Be our next direct to mail success story!
1. Budget
The first step for any marketing campaign is budget. We will discuss all available options and direct you towards the areas that will not only maximize effectiveness, but also meet your budget.
3. Build a Mailing List
We use the research above to build a list that contains your most valuable prospects. We can even create a cloned list that helps you find customers similar to your best current customers.
5. Designing the Piece
In this next step we get to flex our creative muscle. Beyond the obvious goal of creating a great looking piece, we will also make sure it meets the size requirements for postage and your budget.
7. Measure the Results
Our work doesn’t end at mailing. We gather all the data and keep detailed records of the results. This will help integrate any of the findings into future marketing campaigns.
2. Identify the Market
Ask yourself this question: Who needs these products and why? The more targeted your market the more effective your direct to mail campaign will be.
4. Formulate Your Message
Focusing your message around the way your company most benefits your customers is a great place to start. Include a direct call to action or coupon to maximize your impact.
6. Mail Time!
All the hard work leads to this step. In a few days your message will be delivered directly into your target customers mailbox.
8. Celebrate the Results
This step might be optional, but it is definitely the most fun. Nothing beats delivering your message directly to your customers, and then seeing how the results positively effects your bottom line.